This article, What Makes for a Good Blog?, made me think again about…well…what makes a good blog. I touched briefly on what I think makes a good blog – the person who writes it – in another post, but it wasn’t until I read this article at 43 folders that I was reminded of what it REALLY is: obsession/passion for a subject:
Good blogs have a voice. Who wrote this? What is their name? What can I ﬁgure out about who they are that they have never overtly told me? What’s their personality like and what do they have to contribute – even when it’s “just” curation. What tics and foibles fascinate make me about this blog and the person who makes it? Most importantly: what obsesses this person?
Good blogs reﬂect focused obsessions. People start real blogs because they think about something a lot. Maybe even ﬁve things. But, their brain so overﬂows with curiosity about a family of topics that they can’t stop reading and writing about it. They make and consume smart forebrain porn. So: where do this person’s obsessions take them?
It’s been repeated and repeated that a successful blogger is a passionate blogger – I certainly believe that’s true in my case, and in the cases of other bloggers I know who are “successful.” I am OBSESSED with online shopping, coupon codes, and eco-fashion, and I write about those things because I have to share! Of course, I tend to read blogs by people who are also passionate about shopping & fashion and/or usually share my aesthetic and love for independent design.
Great writing and good blog design can initially bring people to a new blog, but the passion & person behind it are what KEEP people coming back.
Why do you read the blogs you read? What do you think makes a good blog?
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