Comments on: Isabel Marant, the Internet & Social Media

By: Beaut VIntage

Beaut VIntage — Sat, 28 Aug 2010 09:03:58 +0000

Grechen,
That was a great post
it is interesting to note that fashion shows are really for the trade.
very insightful.

Beaut xxx

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Links a la Mode: Spring Fever | sfindiefashion.com — Tue, 16 Mar 2010 17:38:55 +0000

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By: grechen

grechen — Sun, 14 Mar 2010 15:49:51 +0000

i totally agree with you…thanks for your comment!

By: ThatGirl39

ThatGirl39 — Sun, 14 Mar 2010 15:33:38 +0000

Great piece! Whether or not I interact with a brand via Twitter has no influence as to my purchasing with them. As a fashion addict, I love that we can interact with certain brands in this way and I don’t think there’s anything wrong with it. By the same token, those that don’t “put themselves out there” are savvy in their exclusivity. We often covet those things that seem unobtainable (case in point: me trying to get hold of Chanel’s Particuliere polish!) so I think there’s a place for both approaches – and one shouldn’t “sniff” at the other. xx
ThatGirl39´s last blog ..Forty Loves….

By: FMM » Fashion Marketing Articles, New Fashion Bloggers + Web Discoveries

FMM » Fashion Marketing Articles, New Fashion Bloggers + Web Discoveries — Sun, 14 Mar 2010 13:53:21 +0000

[...] collection; style blogger Grechen evaluated Isabela’s thoughts on the Internet, fashion brands and social media. Is social marketing success defined only by online sales, brand awareness/PR or a combination of [...]

By: grechen

grechen — Sat, 13 Mar 2010 14:01:12 +0000

thanks for your comment macala – i love to read your blog too! and you’re absolutely right about the distinction between larger and smaller brands, that’s really important to note.

By: Macala Wright Lee

Macala Wright Lee — Sat, 13 Mar 2010 13:56:40 +0000

Grechen – for larger brands social media has become about awareness/branding/PR monitoring and to some degree sales. For smaller brands, I believe social media supports their PR efforts and is part of them, but has to equate to sales. That’s what’s why so many brands haven’t jumped full force into it. Where’s the monetary value (one I will notice). Great piece, I’ve just discovered your blog through The-Coveted and will link to it, <3 it!

Macala
Editor-In-Chief
FashionablyMarketing.Me
Macala Wright Lee´s last blog ..Interview: Daniela Zeltzer, Marketing XCVI Clothing