I’ve noticed a trend lately among bloggers where they’ll make a big announcement of a coming change or a proclamation that they’re going to do something “different” and “BIG” and “profound.” Sometimes the “BIG” thing fizzles out, and sometimes the announcement backfires. And I think: if a blogger makes a change on her blog and doesn’t make a big post about it, does anyone actually notice? Like if a tree falls in the woods and no one’s there to hear it…
What’s wrong with just shutting up and working? Not every change or new initiative requires an announcement – just do it. Start or stop taking advertising on your blog if you want, re-design your site, cut down on blogging, stop buying crap if that’s a decision you’ve made – just do it instead of writing about it. Your readers will notice the change over time, good or bad, and will adjust accordingly. You don’t need to prepare them for it, or ask them to please click on the ads. You DO need to respect your readers and only do things on your blog that will benefit THEM (because if it benefits them, it’ll benefit you…), but you don’t need to ask for input at every turn, or look for compliments & reassurance that you’re doing the right thing.
But this is just my philosophy; perhaps it doesn’t work for everyone. In the 6 years I’ve been a full-time blogger, I spend most of my time with my head down, just working. I don’t make a lot of noise about what I do, and while this may be why most bloggers or media have no idea who I am, it IS how I have built up the best & most loyal readers, a strong base of advertisers, and an effective affiliate marketing mechanism. And it’s how I can continue to make a good living doing what I do. Which is good enough for me – I know I’m doing it right.
What do you think? How do you work?
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