shut up and work

by grechen on February 14, 2012 | RSS | FOLLOW ON TWITTER | FACEBOOK |

I’ve noticed a trend lately among bloggers where they’ll make a big announcement of a coming change or a proclamation that they’re going to do something “different” and “BIG” and “profound.” Sometimes the “BIG” thing fizzles out, and sometimes the announcement backfires. And I think: if a blogger makes a change on her blog and doesn’t make a big post about it, does anyone actually notice? Like if a tree falls in the woods and no one’s there to hear it…

What’s wrong with just shutting up and working? Not every change or new initiative requires an announcement – just do it. Start or stop taking advertising on your blog if you want, re-design your site, cut down on blogging, stop buying crap if that’s a decision you’ve made – just do it instead of writing about it. Your readers will notice the change over time, good or bad, and will adjust accordingly. You don’t need to prepare them for it, or ask them to please click on the ads. You DO need to respect your readers and only do things on your blog that will benefit THEM (because if it benefits them, it’ll benefit you…), but you don’t need to ask for input at every turn, or look for compliments & reassurance that you’re doing the right thing.

But this is just my philosophy; perhaps it doesn’t work for everyone. In the 6 years I’ve been a full-time blogger, I spend most of my time with my head down, just working. I don’t make a lot of noise about what I do, and while this may be why most bloggers or media have no idea who I am, it IS how I have built up the best & most loyal readers, a strong base of advertisers, and an effective affiliate marketing mechanism. And it’s how I can continue to make a good living doing what I do. Which is good enough for me – I know I’m doing it right.

What do you think? How do you work?


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{ 7 comments… read them below or add one }

Christina February 14, 2012 at 4:03 pm

I’m with you here. It gets old. Even though I’m guilty of doing such things. I’m such a lazy blogger lately (to be honest, I’ve been so for the last couple years), and sometimes feel the need to chime in with empty promises that some day I’ll start blogging regularly again. But really, I’m just procrastinating, and the time it takes to write those promises, I could have written a post. lol. The story of my life lately. If and when I start posting more like I used to, people will notice, no need to make an announcement.


grechen February 14, 2012 at 4:08 pm

i love your comment….and you’re absolutely right that people will notice…i’d love for you to blog more ;)


Christina February 14, 2012 at 7:19 pm

Thanks Grechen :) .


jennine February 14, 2012 at 9:26 pm

hey there… you know i actually thought about this as i made an announcement today that i would be tinkering with the direction of the site. the thing was, i had been thinking long and hard about the role my blog would take when my other blog started consuming so much time.

but you’re right more often than not it just fizzles out or maybe it’s the sign of things coming to an end, but i think those posts are more for the blogger than the readers, and perhaps if it’s a good blogger, it’ll be good for both.


grechen February 14, 2012 at 10:05 pm

Yes…announcement posts tend to be more for the blogger than the reader – really – what does the reader get out of it?

There’s nothing inherently wrong with making announcements for the right reasons. I guess I’ve just always done whatever needed to be done – without talking about it much


Ashe @ Dramatis Personae February 15, 2012 at 8:39 am

I could also be crazy, Jennine, but I felt like your posts was less an announcement of change to come and more a discussion on bringing balance in to your life when change has to come and making it happen as easily as possible…


Ashe @ Dramatis Personae February 15, 2012 at 8:37 am

Like Jennine, I’ve been thinking a lot about the direction of my site, and wondering how and if I should talk about it… but the fact is, at the end of the day: should I talk about the changes going on, or should I just make them. If it keeps me enthused and blogging as opposed to giving it up, I feel like I should just make the changes. If it makes me happier and more active on my blog, then it benefits my readers, and benefits me. If I don’t feel that way & just give up my site… well, then it’s only benefiting me.


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