Where do you want to go with your blog?

May 21, 2010

I was talking about success yesterday with a friend over coffee; everyone measures it differently. There are constantly articles about how women-owned businesses don’t make a lot of money, or aren’t as big as businesses owned by men, but they never analyze whether the women WANT to have larger businesses with more employees. That’s a [...]

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There are no short cuts to success on the Internet

May 14, 2010

I know I have said this frequently, but something this important bears repeating: online business success takes a LOT of hard work, time & sometimes money. Even though it looks easy, it’s not. Even though you see others doing it, you cannot expect to simply copy what they are doing and have as much success. [...]

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BACKUP your WordPress database!! (don’t just set it and forget it)

May 12, 2010

You know this – you know that you should always keep backups of your database and your files, but I found out the hard way that it’s not enough to just install the WP-DB -Backup plugin, set up automatic backups, and forget it. That plugin is ESSENTIAL, and I would definitely recommend that everyone using [...]

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analyzing your blog’s statistics

May 10, 2010

When you look at your blog’s stats, what do you look for? What do you consider most important? (please don’t say hits ) When I first started out, I only cared about visitors and page impressions. To be fair, when I first started out, I don’t think anyone was really measuring bounce rate, or was [...]

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Independent Fashion Bloggers: Links a la mode May 6

May 10, 2010

Once again, I’m so proud to have been chosen as part of the Links a la mode last week at Independent Fashion Bloggers! Please take a look at these posts – they’re all worthy. And of special note, check out my fellow local Austin blogger’s look at the recent UT fashion show! Blog To Be [...]

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why shouldn’t fashion bloggers make money blogging?

April 30, 2010

I’m asking. I’d love for someone to tell me why fashion bloggers should NOT make money from their blogs. I have heard a lot of reasons, but most seem to stem from the idea that one can not do something creative and fun and make money from that at the same time. What? I don’t [...]

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are bloggers journalists?

April 9, 2010

I answered this question a while ago for a piece for AdWeek, but it came back today on twitter after @Macala posted an article by @RetailAGoGo: Attention Bloggers, Old News is Not News. Blogging is about being current. You will lose readers fast if you are not on top of your game. To succeed, you [...]

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who buys? twitter followers or facebook fans?

March 23, 2010

In spite of the shortcomings of this study, it’s still interesting to note the results: that 67% of twitter followers are more likely to buy after following a brand, and 79% of twitter followers are more likely to recommend a brand after following (compared to 51% and 60% of facebook fans): The problem with the [...]

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nurturing a local fashion community

March 22, 2010

I loved this article/interview by Brooke Mooreland of Fashism because it’s something no one else has really touched on, and also, because I was part of the event she wrote about! Last Friday, Indiana Adams of the style blog, Adored Austin (which I’ve mentioned here before), organized a wonderful brunch & boutique crawl for Austin-area [...]

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twitter survey for designers, boutiques & brands

March 21, 2010

If you’re a designer, online boutique, or represent a brand on Twitter, I’d love your input. I never ask for your e-mail or name, so all answers are confidential. Thank you so much for participating p.s.: you don’t have to answer every question if you don’t want to, just what you can. (bloggers, your survey [...]

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